Back to the basics or is it?

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In our ever-changing technology age it can be difficult tonavigate all of the marketing avenues available to the modern day REprofessional. Between Social media and the Internet there seems to always be anew exciting way to get leads or drum up business for yourself. This can breaka person down and cause a bunch of unnecessary confusion. Can you relate?

Thankfully you are an avid follower of myself and this blogright? JWhat I have found in my years of being a RE direct response marketer is that nomatter what shinny new strategy that surface you can’t go wrong by sticking tothe basics. I know your sitting there right now reading this saying to yourself“Paul you must have lost your mind, you never condone out dated lead gettingmarketing techniques” and you are right.

When I speak of the basics I am speaking about direct mailand cold calling in specifically. Now these two methods of getting leads aretough to do when you don’t understand how value is created. For those of younot in the know value is creation is the job of the RE agent or Realtor and noone else. So make sure you have some type of value proposition for your leadsbefore you even begin otherwise you are setting your self up for failure. Gotit.

Now back to the basics point I was making. I have coined thephrase Web 3.0 which means you drive traffic to your online offers from offlinemethods such as direct mail or cold calling. This is a lot easier than youthink and for good reason. By sending a prospect online from a direct mailpiece or call you are taking the position of information provider instead ofdesperate sales person. You can get really creative with this type of marketingfast when you take things seriously. Check it out.

Right now I am running a couple of campaigns that I want toshare with you. The first is I am passing out flyers door to door which tellthe prospect to go to a website that I set up where they can grab a report. Ialso have created a QR code that sends scanners of it to a youtube video of mywife explaining her services. So these are 2 simple traditional marketingmethods with a new age twist to them, hence web 3.0. Got that?

In conclusion the traditional basics of lead generationcombined with the new age technologies available make for a powerful duo.