If it ain't broke don't fix it

[postlink]https://654ygtuyg.blogspot.com/2011/09/if-it-ain-broke-don-fix-it.html[/postlink]

If you are into Flashy, super hyped up new and excitingbreakthroughs that have just been discovered and now are being told to you,then you may not like this blog post. Leave now or forever hold your peace.

Weird way of starting off a blog post wouldn’t ya say? Welldespite the dramatic language it was a basic headline. Anyone familiar withcopy writing knows that the job of the headline is to get people to read thefirst line of copy and the first line of copies job is, you guessed it, get thereader to read the second line of copy. Simple basic principals that haveworked from the beginning and will continue to work till the end of time. Andthat’s what I wanna talk about. Basic principals.

I know everyone likes new exciting stuff whether inmarketing or in life period, humans are just wired that way.  The key to being successful in today’sworld of high tech gadgets and gizmos is to utilize new technologies whileimplementing basic marketing principals. Sounds simple right?

Yes my philosophy is simple but how many of you actuallyunderstand it? Here is a simple example of what I am talking about. Theinternet would be considered a new flashy gadget in my opinion, especially whenyou consider RE as a profession, so lets apply the philosophy I just describedto it.

Traditional RE marketing would say publish a couple of adsin a local classified paper using direct response strategies. Why not do thesame exact things online? So many people do not use Craigslist to postclassified ads to generate leads, huge mistake. I would like to invite you to aspecial online workshop I will be holding on September 28.

Many of you are already have signed up for this Craigslistworkshop I will be holding and if you are not already registered you need to doso now Click Here. My conference room will only hold 250 people so its going tobe a very intimate workshop so everyone can get the most out of it. Curious toknow what I will be covering in this workshop? Check out the video below for anoverview of what I will be covering in the Craigslist workshop. Make sure youregister before the room fills up. I already have 75 people that signed up onthe early bird list so keep that in mind when you register for this workshop.  Click here to register for the Craiglistworkshop.